Exploring Consumer Intention and Perceptions towards Purchasing Local Milk Powder

Sales Promotion and Purchasing Intention: Applying the Technology Acceptance Model in Consumer-to-Consumer Marketplaces

This paper studies the impact of sales promotion on consumers’ intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance Model (TAM). We test a number of hypotheses empirically about the relationship between online sales promotion, TAM and C2C online purchasing intention. The finding of this study sug...

The Direct Drivers of Ethnocentric Consumer, Intention and Actual Purchasing Behavior in Malaysia

The Malaysian government had consistently revived its campaign for “Buy Malaysian Goods” from time to time. The purpose of the campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and services. This is necessary to ensure high demand for local products and services compared to foreign products. However, the decline of domestic investment in 2012 has triggered...

Exploring the Online Music Market: Consumer Characteristics and Value Perceptions

Towards Consumer Ethnocentrism and Animosity in Indonesia

This current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in Indonesia in regard to eight opposed countries. Based on the ANOVA test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...

Key Values Influence Consumer Intention towards Organic Food in Iran

This study examined the beliefs and attitudes of customers into the Theory of Planned Behavior (TPB)-model in predicting use intentions of organic foods. Customer intention was operationalised as a measure of the strength of one’s willingness to try to use. Questionnaire data were gathered from 154 consumers in Golestan province from Iran country. Data were analyzed using Structural Equation Mo...